Welcome back to the second part of our series on getting noticed as a makeup and beauty artist on Instagram. Last week we concentrated on how you can establish yourself as a professional makeup ‘influencer’ on one of the biggest social media platforms in the world. So now that you have the basics down, we want to move on to those nitty-gritty details that can make the difference between 1000 followers and 100,000!
If you are a budding makeup artist, an aspiring professional MUA or someone interested in finding out more about social media influencing, we would suggest checking out part of one of our guide. However, if you are an already established makeup artist on Instagram, but stuck in a rut and want to know what you can do to gain more of a following, stick around as today we are discussing all things branding and hashtags!
I Have Been a Makeup Artist For Years, Why Can’t I Get More Instagram Followers?
If you have been in the makeup and beauty game for a long time, we understand how frustrating it can be trying to crack social media! It may be that you started doing professional makeup long before social media was so influential, or perhaps you’re just not that tech-savvy, but the truth is that being present on social media sites such as Instagram can really do wonders for your makeup career.
Now don’t get us wrong, Rome wasn’t built in a day and on an oversaturated platform like Instagram, building up a successful account is going to take time. However, that being said there are things you can do to fast-forward the entire process and get you more followers in a short space of time.
Today we have just three steps you can take in order to heighten your online status, appear more noticeable, more professional and become a lot easier to find. So, let’s get right into it!
Becoming A Brand
As a makeup lover, what do you want to see when searching for makeup tips, tricks or ideas? Say you wanted to find some Eyeshadow inspo for your next big night out and took to Instagram to find it. The last thing you want is to stumble upon a page that has Eyeshadow looks, body art, hair tutorials and pictures of the pet dog. In this scenario you will lightly disengage instantly and move on to continue your search, and why? There was no clear brand.
Being a professional makeup artist on Instagram is more than just sharing your ideas and advice. Sure that will likely draw the odd new follower and comment here and there, but for an established MUA looking for a greater following, this will fall short of the mark. When in doubt, think of yourself as the consumer, what do you look for in your influencers?
The most effective, and simplest way to create a strong brand on Instagram is to pick a theme, and stick to it! If you love to experiment with all aspects of makeup, then that’s fine but you need to ensure the way you present this on Instagram is easy to look at and navigate.
However, that being said, the biggest makeup Instagram accounts are the ones with a clear theme running throughout; lip artist, body artist, bridal makeup, Halloween makeup, and so on. Remember that at the beginning there are no loyalties, when someone clicks on your page they want to be told exactly what you do in the first 5 seconds, otherwise, they may well just click past you without a second thought.
Treat It Like a Job
As social media continues to grow, the likelihood of making it ‘big’ becomes less and less likely. That’s not to say anyone can’t become successful on Instagram, however it is certainly a great deal harder to stand out from the crowd than it was a few years ago. That’s why you need to consider your Instagram page as more than just a hobby if you want to gain big numbers of followers because ultimately you could be left behind.
Let’s break this down for a moment. How much time are you spending on your makeup Instagram page? Hours, minutes? The most successful makeup influencers post between two and three times every day and don’t often take more than one day off during a week. This level of activity may seem shocking, but social media is incredibly fast-paced and requires a certain level of commitment in order to make it work for you.
Treating your makeup Instagram page as a job will set you in good stead to getting the sort of followers you aspire for, and taking simple steps can make a massive difference. Keeping your uploading times consistent each day, for instance, will not only make it easier for you, but it will help your followers engage more as they will know when to expect your next upload.
Using trial and error, to begin with, find out what times of the day work best for you to upload, when do you get the most engagement from your online community? And remember, as we said last week – engage with those who are following you!
Our final step and perhaps the most noteworthy is the humble hashtag! A phenomenon catapulted into popularity by social media, this is a way to not only build up a strong community but also to get your name out there into the cyber world and get noticed!
If you have spent any amount of time on Instagram then you will have likely noticed hashtags, they are used by almost every Instagrammer as a way to connect with other likeminded people, get their page noticed and also to find things that interest them. For a makeup influencer on Instagram, using hashtags can work real wonders.
Our first tip would be to always hashtag the brand you are using in your makeup looks, which can lead to not only a host of new followers who also like that brand but can also earn you a post share, exposing you to a brand new audience. If your look is good enough, a brand may reach out to you, and this is even more likely if you have a large audience.
Secondly, we would say that you should always keep your hashtags clean. What we mean by this is that you want to keep them relevant, brand specific, and industry-specific. All too often we see people using hashtags here there and everywhere in order to get the post more attention, but this often looks sloppy and unprofessional. In the start, you are likely to use hundreds of hashtags, because it is the most effective way to get followers, but keep them on point. As your account grows, you will find yourself requiring less and fewer hashtags.
Finally, use hashtags as a way to build up your own community. Many strong makeup influencers use hashtags specific to them, this could include their name, followed by something makeup related. By creating a hashtag only personal to you, you are allowing a VIP experience for your followers, almost like a secret club. This level of engagement is extremely appealing and can help you grow even further as more and more people want to become part of your club.
Let’s Wrap It Up
Well, you’ve made it through our whistle-stop tour on how to make it big as a makeup artist on Instagram, well done! We hope you have learnt a few tips along the way. Ultimately it is about being yourself, and having fun with what you love to do, and if you stick to it the rest should just fall into place.
We will see you in the New Year for more makeup and special FX tips and tricks.
Merry Christmas, from all at Red Carpet FX!