Choosing the right make-up for individual skin tone and complexionis often overlooked by the fashion world. Whilst the big international brands are pushing all their new products, infiltrating our social media newsfeeds with marketing material telling us that this is the MUST HAVE product for each and every one of us, and that this particular colour is the right colour for you no matter what your skin tone, it's important to remember that what looks good on someone else is not always right for you too.
Whilst we have a huge amount of respect for the global brands who have made themselves the must-have cosmetics for our make-up bags and have made people of all ages desperate to get their hands on the latest products, we do think that as a consumer it's super important to be able to look past the impressive and moving marketing campaigns assembled by these companies and think objectively about these products and start thinking about what is best for YOU personally and no one else.
A huge part of this is knowing what make-up colour palette suits your complexion. No matter how gorgeous the product you purchase is, if it doesn't suit you or compliment your natural beauty, it's not going to work for you. So, without further ado, we'd like to share with you the best colours and shades for your complexion so that you have all the information you need when thinking about investing in the latest cosmetic trends.
There are 4 main complexion groups (without the consideration of eye colour) which are: fair, medium-fair, medium-dark and dark and these are the groups we're going to break down for you!
Think: Nicole Kidman.
For those of you who share this fair alabaster complexion, you should stick to beiges, soft pink and tawny shades and avoid any orange or frosty tones as they can wash you out and will clash with the rest of your skin - no umpa lumpas here please! We recommend trying our totally vegan Mehron Celebré Pro HD Cream Foundation - Light 1 paired with the Ben Nye top of the line Fashion Rouge Pressed Blusher Palette.
Think: Jennifer Aniston
Neutral tones with a slight kick and tint of yellow is what you should be headed for. By creating a golden glow to your already relatively olive skin tone, will highlight your features without overpowering them. Stick to a pinky toned blusher and warm lip colours to keep a consistent and beautiful complexion. We recommend our Kryolan Supracolor Foundation Palette which offers a range of the right shades for you medium-fairs.
Think: Jennifer Lopez
Markup artists have dubbed this the most versatile skin tone to have because you can get away with more suitable shades than any other complexion! From pale pastels to bright pinks, you can handle it all. However, if it's a more natural look you're going for, honey and caramel colours are your best bet and orange shades are the ones to avoid. For eye colours, we recommend metallic browns and for lips, anything from deep pink to burgendy to make your features really pop. To cover this wide range of colour selections you have to pick from, we recommend using our Kryolan Lip Rouge 18 Colour Mini Palette so you can have a different colour for every day!
Think: Jennifer Hudson
Dark skin can be harder to match so it's important that when you're looking for foundation, to take your time choosing the exact right shade for you. To add definition and some pizazz to your eyes, lips and cheeks, choose rich metallic hues such as burnt copper and bronze, or use bright berry colours to make your features stand out in a colour that will compliment your complexion. For berry eyeshadow that will make your eyes pop, we suggest using our Sleek Eye & Cheek Palette.