Alcohol activated make-up (commonly abbreviated as "AA Make-up") is an essential for professional special fx artists. It is incredibly durable due to it being applied with alcohol; making the paint waterproof, smudge proof, non-transferring and one of the most durable paints. Recommended only for use by professionals.
AA make-up is typically used only in special fx applications due to is unique high pigmentation and translucency, which makes the product look in-the-skin as opposed to applied on top. A minuscule amount of product is required for most applications, hence its compact form of intense pigmentation.